In addition, there is often a very concise line of lyrics that can translate well visually to generate certain videos. Compositions that are potentially adaptable to some kind of function or choreography, have a highly catchy melody, and are not too long in length. Here there is an obvious relationship is that the songs that become popular also do so on the big leading streaming platforms such as Spotify, national radio stations and official music charts, this being an indisputable reflection of the impact that the platform has on the industry.Ĭurrently, many artists and their respective teams are trying to compose and produce songs that adapt to the platform's algorithms. Tiktok has not only become a tool that enhances the discovery of new music, but also helps to rediscover old songs, as many users choose already known songs to implement in their own content, and this is due to the nostalgic factor it produces in them. And approximately 50% of users who discover new songs follow the respective artists and view their other content. The platform has not only had an impact on the way audiovisual content is consumed, but has also had a great impact on the way music is consumed and, of course, on the music industry.Īccording to the company, 80% of Tiktok users say it is their favorite platform for discovering new songs and artists. Currently, this social network is one of the most popular platforms with more than 700 million users. It also has some Artificial Intelligence functions, and includes eye-catching special effects, filters, and augmented reality features. Tiktok is a platform that allows you to create, edit and upload 1-minute music video selfies, applying various effects and adding a musical background. A topic that, in my opinion, is very interesting and makes us wonder about the future of the music industry. Hello everyone! Today I'm going to talk about the famous TikTok platform and why it has shaken up the current music scene. Tiktok, an unprecedented movement that is changing the music scene.
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